Building an AI-Powered Sales Team
The opportunity for AI in sales is huge (better personalization, faster outreach). So is the expectation (bigger pipeline, shorter closes). The sales leader’s mandate is to prepare your team for both.
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The playbook for AI-native sales leadership
Join Section’s Head of Enterprise, Bobby Isaacson, and Adobe’s Head of Specialist GTM Strategy, Amy Wowak, as they talk through the strategy for building an AI-powered sales function. They’ll cover questions like:
- Why is sales often one of the first functions where companies try to drive AI adoption, and what does success actually look like there?
- What are the biggest friction points you’re seeing as teams start using AI more day to day?
- What does a more mature or thoughtful use of AI look like for a sales team?
- What role do sales leaders and company leaders play in making AI adoption actually stick?
- What has been harder than expected when trying to roll this out across a large sales organization?
They’re taking your questions, too – so join for free and learn why AI is for closers.
Meet your speakers
Bobby Isaacson
Head of Enterprise, Section
Bobby Isaacson is the Head of Enterprise at Section. He has scaled teams from $0 to $100M, leading growth at SocialChorus, Firstup and Upwards. He fosters cultures of collaboration and curiosity, blending strategy with execution. An athlete at heart—mostly in spirit—he now applies his competitive spirit to help enterprises navigate AI-driven transformation at Section.
Amy Wowak
Head of Specialist GTM Strategy, Adobe
Amy Wowak is Head of Specialist GTM Strategy at Adobe, where she advises executive stakeholders on AI-native go-to-market transformation. She hails from a business operations background with a focus on building AI-powered sales ecosystems and scaling global GTM excellence.
