live event

Building an AI-Powered Sales Team

May 28, 2026

12-1 p.m. ET

The playbook for AI-native sales leadership

Join Section’s Head of Enterprise, Bobby Isaacson, and  Adobe’s Head of Specialist GTM Strategy, Amy Wowak, as they talk through the strategy for building an AI-powered sales function. They’ll cover questions like:

  • Why is sales often one of the first functions where companies try to drive AI adoption, and what does success actually look like there?
  • What are the biggest friction points you’re seeing as teams start using AI more day to day?
  • What does a more mature or thoughtful use of AI look like for a sales team?
  • What role do sales leaders and company leaders play in making AI adoption actually stick?
  • What has been harder than expected when trying to roll this out across a large sales organization?

They’re taking your questions, too – so join for free and learn why AI is for closers.

Bobby Isaacson

Bobby Isaacson is the Head of Enterprise at Section. He has scaled teams from $0 to $100M, leading growth at SocialChorus, Firstup and Upwards. He fosters cultures of collaboration and curiosity, blending strategy with execution. An athlete at heart—mostly in spirit—he now applies his competitive spirit to help enterprises navigate AI-driven transformation at Section.

Amy Wowak

Amy Wowak is Head of Specialist GTM Strategy at Adobe, where she advises executive stakeholders on AI-native go-to-market transformation. She hails from a business operations background with a focus on building AI-powered sales ecosystems and scaling global GTM excellence.

Bobby Isaacson

Bobby Isaacson is the Head of Enterprise at Section. He has scaled teams from $0 to $100M, leading growth at SocialChorus, Firstup and Upwards. He fosters cultures of collaboration and curiosity, blending strategy with execution. An athlete at heart—mostly in spirit—he now applies his competitive spirit to help enterprises navigate AI-driven transformation at Section.

Our Promise

AI transformation built for real ROI

No AI hype, doom, or theory without application. Just AI upskilling, strategy, and workflows that get results right away, because they're built by people using AI every day.

100 sticky
May 28, 2026
|
12-1 p.m. ET

Building an AI-Powered Sales Team

The AI: ROI Conference

The opportunity for AI in sales is huge (better personalization, faster outreach). So is the expectation (bigger pipeline, shorter closes). The sales leader’s mandate is to prepare your team for both.

Bobby Isaacson

Head of Enterprise, Section

Amy Wowak

Head of Specialist GTM Strategy, Adobe

The playbook for AI-native sales leadership

Join Section’s Head of Enterprise, Bobby Isaacson, and  Adobe’s Head of Specialist GTM Strategy, Amy Wowak, as they talk through the strategy for building an AI-powered sales function. They’ll cover questions like:

  • Why is sales often one of the first functions where companies try to drive AI adoption, and what does success actually look like there?
  • What are the biggest friction points you’re seeing as teams start using AI more day to day?
  • What does a more mature or thoughtful use of AI look like for a sales team?
  • What role do sales leaders and company leaders play in making AI adoption actually stick?
  • What has been harder than expected when trying to roll this out across a large sales organization?

They’re taking your questions, too – so join for free and learn why AI is for closers.

Meet your speakers

Bobby Isaacson

Head of Enterprise, Section

Bobby Isaacson is the Head of Enterprise at Section. He has scaled teams from $0 to $100M, leading growth at SocialChorus, Firstup and Upwards. He fosters cultures of collaboration and curiosity, blending strategy with execution. An athlete at heart—mostly in spirit—he now applies his competitive spirit to help enterprises navigate AI-driven transformation at Section.

Amy Wowak

Head of Specialist GTM Strategy, Adobe

Amy Wowak is Head of Specialist GTM Strategy at Adobe, where she advises executive stakeholders on AI-native go-to-market transformation. She hails from a business operations background with a focus on building AI-powered sales ecosystems and scaling global GTM excellence.

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