Inside an NBA Team's AI Strategy
The AI: ROI Conference
In any organization, you see the results of great strategy but not what it takes to execute it. Off the court, even NBA teams are tackling the great balance of KPIs, adoption initiatives, and ever-evolving decks to capture the opportunity of an AI-first team.
Christa Stout
Chief Strategy and Innovation Officer, Portland Trail Blazers
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David Long
Vice President of Digital and Innovation, Portland Trail Blazers
Greg Shove
CEO, Section
The Portland Trail Blazers’ path to a full-court AI victory
On November 4 from 1 - 2 pm ET, we’re sitting down with the duo responsible for setting winning AI strategy for the Portland Trail Blazers, to unpack questions like:
- How are you mapping AI initiatives to real business value creation?
- What KPIs define success in your AI strategy beyond the basics?
- How do you set a strong strategy that’s still flexible with AI’s evolution?
- What have been the biggest challenges in actually deploying an org-wide AI strategy?
- How will your organization change in the next 6-12 months with AI?
You may never get to see a Trail Blazers game for free, but you can see their AI strategy. So come learn how AI has become the sixth man of this NBA team.
Meet your speakers
Christa Stout
Chief Strategy and Innovation Officer, Portland Trail Blazers
Christa Stout is Chief Strategy and Innovation Officer for the Portland Trail Blazers, overseeing the team’s AI strategy and innovation initiatives. With expertise in business analytics, tech, and customer experience, Stout launched the club’s AI integration effort and co-led its front office AI training. She previously directed social responsibility and DEI, holds an MBA, and is active in global sports for social change.
David Long
Vice President of Digital and Innovation, Portland Trail Blazers
David Long is Vice President of Digital and Innovation for the Portland Trail Blazers, driving advanced digital and AI solutions across the organization. Since 2016, he’s led digital marketing, spearheaded paid media automation, and built custom AI tools for operational efficiency. Long co-chaired the Blazers’ AI committee and delivered an internal AI boot camp, transforming business workflows.
