AI for Business
Mini-MBA
IN PARTNERSHIP WITH
$2,500
March 10 - April 18
Use code NYDLA20 at checkout for 20% off
Lead your team through the age of AI
You have a once-in-a-lifetime opportunity to create a competitive advantage with AI – before everyone else figures it out.
We’ll help you get comfortable using AI in day-to-day work, integrate AI into your team strategy, and start leveraging AI for problems big and small. All in eight weeks.
Here's how we'll get you in the Al Class
AI MINI MBA: THE GAME PLAN
Understand what led to this breakthrough, and learn key terminology to “talk the talk” with AI experts
Set up your custom LLM, learn to write effecitive prompts, and put AI to work in three core use cases
Unlock AI’s power as your co-strategist and audit your team’s workflows for where AI can play a role
Unlock AI’s power as your co-strategist and audit your team’s workflows for where AI can play a role
You'll walk away with:
The ability to convince others of generative AI's importance
Prompts you can use right away for more effective and efficient output
A framework for using AI in your personal, day-to-day workflows and decision-making
A plan to integrate AI into your department strategy
You’ll learn to avoid common mistakes like:
Failing to get organizational buy-in for your initiatives
Adopting shiny new AI tools without developing a broader strategy
Writing off the technology the first time it doesn’t work
Basing your AI project or product on a flawed business model
Join us for an exhilarating eight weeks, and walk away with a plan you can use immediately
What you'll learn
WEEK 1: ONBOARDING
Get to know your cohort and set your intentions for the eight weeks ahead.
Week 2: GENERATIVE AI 101
Everyone's talking about generative AI, but what do you really need to know? Learn the AI ecosystem, dynamics, and breakthroughs that led to this moment, and master key AI terminology to "talk the talk" with experts.
WEEK 3: DISCOVER YOUR AI USE CASES
AI has three powerful personas: creator, assistant, and strategist. Learn to set up your go-to LLM, write custom instructions, and audit your workflows for places these personas can play a role.
Week 4: WRITE EFFECTIVE PROMPTS
Garbage in, garbage out. Prompting is the key to using generative AI effectively in 2024. Learn when to use basic, focused, or comprehensive prompts based on your goal, and get hands-on practice using GPT-4.
WEEK 5: UNLOCK YOUR AI CO-STRATEGIST
AI is much more than a content generator -- it can be an amazing thought partner too. We'll teach you to use AI to do research, gut-check big decisions, and play devil's advocate on your strategy.
WEEK 6: IMPROvE YOUR WORKFLOWS WITH AI
AI can increase efficiency, cut costs, and improve quality across everything you do. We'll help you outline your work goals and the workflows that fuel them, then integrate AI to save time and money.
Week 7: BUILD YOUR AI GAME PLAN
Let's put those learnings into practice. You'll scope out an AI initiative to improve your productivity, then design a habit loop with a cue, craving, and response to cement your AI habit.
WEEK 8: POLISH YOUR PROJECT AND MAKE YOURSELF AN AI LEADER
Build a game plan, including use cases and a personal prompt pack to integrate AI into your personal workflows. Plus: Learn how to position yourself as an AI leader as you bring your newfound skills back to your company.
Who it’s perfect for
AMBITIOUS PROFESSIONALS
looking to use AI to optimize their workflows and strategic thinking
Functional heads
looking to embed AI in their team’s workflows or product
MANAGERS AND ABOVE
that need to evangelize AI to their teams and organizations
Who it’s not for
Technologists
looking to build an AI-powered bot
JOB SEEKERS
looking for a job as prompt engineer
What our students say
Still have questions?
There are no prerequisites, but to get the most value from the course, we recommend that you have around five years of marketing experience.
We plan to run the Marketing Mini-MBA twice a year.
A combination: Every week, you will get pre-recorded video lessons on the topic of the week, as well as a weekly live session on a hot topic in marketing today. You will also get one live Q&A with Scott Galloway.
Yes. There will be career coaching available to participants.
If you have taken many of the courses in Section’s marketing stack (i.e., Brand Strategy, Positioning, Growth Marketing, Retention Strategy, and Proving Business Value), we recommend you sit this one out. However, the Marketing Mini-MBA will also include weekly live sessions on modern marketing trends like AI, new social channels, and more, plus dedicated time with Scott Galloway and a dedicated project – so members can definitely get a huge amount of value from it.
We estimate 3-5 hours per week, with 1 hour being a scheduled, live session and 4 hours being solo work.
Yes. You will be placed in a cohort of 100 ambitious marketers, then further divided into smaller cohorts of 10 based on similar backgrounds, industries, and roles. You will have lots of opportunity to discuss and workshop your ideas with people who share your challenges.
You will leave the Mini-MBA with a holistic understanding of the modern marketing mix and the levers you can pull to drive growth at your organization. You’ll also put together a marketing initiative for your team that you can implement right away at work.
