AI for Business
Mini-MBA

DEVELOP YOUR AI advantage in 8 weeks 

$2,500

March 10 - April 18

Use code NYDLA20 at checkout for 20% off

only 100 spots available postitGuy on a laptop using AI

Lead your team through the age of AI

You have a once-in-a-lifetime opportunity to create a competitive advantage with AI – before everyone else figures it out.

We’ll help you get comfortable using AI in day-to-day work, integrate AI into your team strategy, and start leveraging AI for problems big and small. All in eight weeks.

8-week Mini-MBA

3-5 hours per week with an ambitious 100-person cohort

Live and on-demand lessons

on prompting, AI use cases, team buy-in, and more 

Hands-on project

to apply AI to your workflows and processes immediatley

Here's how we'll get you in the Al Class

AI MINI MBA: THE GAME PLAN

Understand what led to this breakthrough, and learn key terminology to “talk the talk” with AI experts

Set up your custom LLM, learn to write effecitive prompts, and put AI to work in three core use cases

Unlock AI’s power as your co-strategist and audit your team’s workflows for where AI can play a role

Unlock AI’s power as your co-strategist and audit your team’s workflows for where AI can play a role

You'll walk away with:

The ability to convince others of generative AI's importance

Prompts you can use right away for more effective and efficient output

A framework for using AI in your personal, day-to-day workflows and decision-making

A plan to integrate AI into your department strategy

You’ll learn to avoid common mistakes like:

Failing to get organizational buy-in for your initiatives

Adopting shiny new AI tools without developing a broader strategy

Writing off the technology the first time it doesn’t work

Basing your AI project or product on a flawed business model

Join us for an exhilarating eight weeks, and walk away with a plan you can use immediately

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Who it’s perfect for

AMBITIOUS PROFESSIONALS

looking to use AI to optimize their workflows and strategic thinking

Functional heads

looking to embed AI in their team’s workflows or product

MANAGERS AND ABOVE

that need to evangelize AI to their teams and organizations

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Who it’s not for

Technologists

 looking to build an AI-powered bot 

JOB SEEKERS

 looking for a job as prompt engineer

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What our students say

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Still have questions?

Are there any prerequisites for joining the Marketing Mini-MBA?
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There are no prerequisites, but to get the most value from the course, we recommend that you have around five years of marketing experience.

Will you run future cohorts of the Marketing Mini-MBA?
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We plan to run the Marketing Mini-MBA twice a year.

How will the content be delivered? Are sessions live or self-paced?
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A combination: Every week, you will get pre-recorded video lessons on the topic of the week, as well as a weekly live session on a hot topic in marketing today. You will also get one live Q&A with Scott Galloway. 

Does the Mini-MBA offer 1:1 coaching?
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Yes. There will be career coaching available to participants.

Should I join the Marketing Mini-MBA if I’m already a member?
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If you have taken many of the courses in Section’s marketing stack (i.e., Brand Strategy, Positioning, Growth Marketing, Retention Strategy, and Proving Business Value), we recommend you sit this one out. However, the Marketing Mini-MBA will also include weekly live sessions on modern marketing trends like AI, new social channels, and more, plus dedicated time with Scott Galloway and a dedicated project – so members can definitely get a huge amount of value from it.

How much time will I need to dedicate to the Marketing Mini-MBA?
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We estimate 3-5 hours per week, with 1 hour being a scheduled, live session and 4 hours being solo work.

Will there be networking opportunities as part of the Marketing Mini-MBA?
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Yes. You will be placed in a cohort of 100 ambitious marketers, then further divided into smaller cohorts of 10 based on similar backgrounds, industries, and roles. You will have lots of opportunity to discuss and workshop your ideas with people who share your challenges.

What kind of outcome can I expect from the Marketing Mini-MBA?
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You will leave the Mini-MBA with a holistic understanding of the modern marketing mix and the levers you can pull to drive growth at your organization. You’ll also put together a marketing initiative for your team that you can implement right away at work.

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

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