The Track

A Section Blog

hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
July 3, 2025

Is AI the end of Saas?

Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.

Read The Article
Greg Shove
Edmundo Ortega
7 mins
For students
AI
hero image for blog post
June 27, 2025

AI could be the end of fast fashion

The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

Read The Article
Greg Shove
Section Staff
8 mins
For companies
AI
hero image for blog post
May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up