The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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August 21, 2025

Losing Our Minds To AI

Let’s have the hard conversation: Yes, AI reliance will atrophy your brain. But knowing that ahead of time can help you get ahead of it – before it impacts your job.

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Greg Shove
Greg Shove, CEO
10 mins
For students
AI
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August 14, 2025

Ex-OpenAI exec: Leaders lack AI conviction

ICs get a lot of the blame for stalling or failing AI deployments. But former OpenAI executive,  Zack Kass, says they could very well be the scapegoats for scrambling leadership.

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Greg Shove
Section Staff
7 mins
For students
AI
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

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