The Track
A Section Blog

How to use AI microapps without compromising security

How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

5 insights on learning from Section's Annual Outcomes Report
We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

We tested two Deep Research tools. One was unusable.
Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

How an agency is preparing for AI clients
AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.
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Why most corporate learning offerings suck (and how to fix it)
What percentage of employees actually use the skills they learn in L&D programs at their jobs?
Twelve percent.
If these numbers sound rough, that’s because they are...

The three skills that actually matter to business growth
Do you ever look at a company like Google or Netflix and think, “I know we could be that successful – if only we had their people on our team”?
The bad news: It’s impossibly expensive to recruit talent from the top tech companies.
The good news: You can develop this type of talent in-house, if you zero in on the skills that actually matter to drive business growth.
To help you, our research team looked at 100 of today’s top-performing organizations and identified the business skills that matter.
These are the skills that should be your top priority in talent development. So let’s get started.