The Track

A Section Blog

hero image for blog post
January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

Read The Article
Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
hero image for blog post
November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

Read The Article
Greg Shove
Section Staff
2 mins
For students
hero image for blog post
November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

Read The Article
Greg Shove
Section Staff
4 mins
For students
hero image for blog post
October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

Read The Article
Greg Shove
Justin Lee
For students
brand strategy
hero image for blog post
April 17, 2024

The VC perspective on successful AI startups

You might have a cool idea for an AI startup, but is it venture backable? General Catalyst's Christopher Kauffman will tell you.

Read The Article
Greg Shove
Christopher Kauffman
5 mins
For students
AI
hero image for blog post
May 15, 2024

We introduced our first AI avatar professor. Here’s why.

Earlier this month, we wrapped our very first AI avatar-led course. Here's the nitty-gritty calculus behind our decision to try avatars as instructors.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI Avatars
hero image for blog post
May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI
hero image for blog post
May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

Read The Article
Greg Shove
Section Staff
6 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

Section logo pop up