The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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February 23, 2024

Where’s the money in AI? 10 insights from Azeem Azhar

Which AI projects and businesses will make their money back, and which will falter? Exponential View's Azeem Azhar weighs in.

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Greg Shove
Greg Shove, CEO
5 mins
For students
AI
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February 19, 2024

Section now has a mobile app!

Download the Section app in the Android or iOS store to watch and complete courses on the go.

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Greg Shove
Section Staff
1 min
For students
Mobile app
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July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

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Greg Shove
Section Staff
8 mins
For companies
AI
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May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

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Greg Shove
Section Staff
5 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

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