The Track

A Section Blog

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April 3, 2023

5 steps to pick a winning investment ‍

Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

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Greg Shove
Section Staff
5 mins
For students
investment
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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

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Greg Shove
Section Staff
5 mins
For companies
platform
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March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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October 22, 2025

Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

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Greg Shove
Section Staff
6 mins
For students
AI
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October 22, 2025

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

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Greg Shove
Section Staff
8 mins
For students
AI
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July 30, 2025

How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

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Greg Shove
Section Staff
7 mins
For companies
AI
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July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

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Greg Shove
Section Staff
8 mins
For companies
AI

Scott Galloway's 2026 Predictions

Get the year-ahead forecast 20k+ people register to hear every year.

December 4, 12 -1 pm ET

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