The Track
A Section Blog
The hidden reasons you’re not getting AI ROI
Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.
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What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
Can you build a team of just AI tools?
The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.
How to redesign roles with AI
Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.
How to drive AI adoption at scale
If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.
Your team doesn’t know what to use AI for
Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.
