The Track

A Section Blog

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January 27, 2022

Your step-by-step guide to a winning product strategy

Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

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Greg Shove
Section Staff
4 mins
For students
Product
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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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October 22, 2025

Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

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Greg Shove
Section Staff
6 mins
For students
AI
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October 22, 2025

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

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Greg Shove
Section Staff
8 mins
For students
AI
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July 30, 2025

How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

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Greg Shove
Section Staff
7 mins
For companies
AI
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July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

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Greg Shove
Section Staff
8 mins
For companies
AI

Scott Galloway's 2026 Predictions

Get the year-ahead forecast 20k+ people register to hear every year.

December 4, 12 -1 pm ET

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