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What makes an AI ambassador program actually stick

Your step-by-step guide to a winning product strategy
Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

The 4 priority strategies for every marketer in Q1
This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

85% of workers don’t use AI for business value
Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

We Analyzed 4,500 AI Use Cases. Here's What We Found.
Most employees use AI regularly, but only 2% report use cases that involve meaningful automations, because companies aren’t helping people figure out what to use AI for.

AI-native engineering: the 2/2/2 framework
Building an AI-native engineering team isn't just about using new tools. At Section, we use Domain-Driven Teams and the 2/2/2 framework to ship feature-complete value every six weeks.





