The Track

A Section Blog

hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
January 24, 2024

Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For students
AI strategy
hero image for blog post
January 19, 2024

How to build a custom GPT 

Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
6 mins
For students
Chat GPT
hero image for blog post
May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

Read The Article
Greg Shove
Section Staff
6 mins
For companies
AI
hero image for blog post
May 10, 2025

Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

Section logo pop up