The Track

A Section Blog

hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
June 13, 2024

How to customize ChatGPT to your needs

Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
hero image for blog post
November 9, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

Read The Article
Greg Shove
Section Staff
6 mins
For companies
AI
hero image for blog post
May 10, 2025

Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

Section logo pop up