The Track
A Section Blog

100 POVs on AI from the world’s leading experts

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

4 steps to attracting and keeping the best talent in business (even if you're not Google)
You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

5 research-backed secrets to get employees to engage in learning
L&D faces an age-old challenge: How the heck do you get employees to prioritize and engage in learning? We've been focused on learning engagement for three years. Here's what we've learned.

4 steps to give a winning presentation (hint: sound like a human)
We all know what a great presentation sounds like. But going up there and delivering one ourselves? That's a different matter.

Do this exercise to get more meaning from your life
It's about pinning down your "ultimate why," according to Berkeley Haas professors Sahar Yousef and Lucas Miller.

Passing the EU’s AI Literacy Requirements
Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.