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How to build a Claude Plugin that benefits your whole team

Escaping the AI Use Case Desert
We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

The hidden reasons you’re not getting AI ROI
If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

The new “super leader” has different skills
Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

Can you build a team of just AI tools?
The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

How to redesign roles with AI
Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

The 4 priority strategies for every marketer in Q1
This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

85% of workers don’t use AI for business value
Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

How I learned to stop note-taking and let AI work for me
We have a new Head of Engineering! Say hi to Chad and read on to learn how he’s leveraging Claude Code to keep all the facts of a new role straight.

Personal AI use cases are good for business
Here's a slightly controversial take from AI researcher Marc Zao-Sanders: Don’t worry that no one is using AI for work yet – personal use comes first, but enterprise ROI follows.

The 4 AI investments finance leaders need to make in 2026
The opportunities for AI in finance are huge – if CFOs set the right strategy. Glenn Hopper, our AI for Finance instructor, is sharing the 4 AI investments finance leaders should make in 2026.

The 5 AI investments sales leaders should make in 2026
If you’re a sales leader and your AI strategy sounds like “buying an AI-powered outbound tool”, put the company card down until you’ve read this.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

Passing the EU’s AI Literacy Requirements
Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

Staying silent on AI is almost as bad as banning it
The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.
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