The Track
A Section Blog

7 hard-won lessons from deploying AI at scale

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

When to use a specialized AI tool vs. an LLM
If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

We tested two Deep Research tools. One was unusable.
Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

How an agency is preparing for AI clients
AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.
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What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.

The science-based secret to being more productive at work
Have you ever sat in a 9 a.m. meeting with your team and wondered why one person is jacked up on coffee and firing off ideas, and another person looks like they just woke up from a 100-year sleep?
You might think, “Well, the first person is just more productive. They’re good at their job, whereas Steve is a useless lump. Duh.”
But actually, it’s not that simple. These two people probably have different chronotypes – meaning they’re inclined to sleep, work, and recover at different times.

Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

How an AI expert built agents for Toyota and Universal Theme Parks
Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.