The Track

A Section Blog

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August 8, 2025

What you really need to know about ChatGPT-5

ICYMI, OpenAI launched ChatGPT-5 . If your head is still spinning from the other 6 models they’ve released this year, here’s our guide on what’s different and what you actually need to pay attention to.

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Greg Shove
Section Staff
9 mins
For students
AI
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July 30, 2025

How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

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Greg Shove
Section Staff
7 mins
For companies
AI
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July 24, 2025

You're bad at using AI because you're bad at managing people

Managing people and managing AI are the same skill. So if you can’t get a good output from AI, slow down and treat it like a direct report.

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Greg Shove
Greg & Taylor
6 mins
For students
AI
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July 18, 2025

7 hard-won lessons from deploying AI at scale

This week, we got access to the motherlode of AI strategy advice at our AI Strategy Summit. Here are the 7 biggest takeaways every leader should read, then read again.

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Greg Shove
Greg Shove, CEO
7 mins
AI
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November 9, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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November 2, 2023

Sponsor your direct reports, don’t just mentor them

Your team needs both mentorship and sponsorship to thrive. We'll unpack the difference between a mentor and sponsor, and share DEI expert Mita Mallick's guidance on why both roles are essential.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Leadership
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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