The Track
A Section Blog
The hidden reasons you’re not getting AI ROI
Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.
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What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
How we used AI to improve course quality by 20%
One common misperception about AI is that it’s only good for making processes quicker. Education Product Lead, Kyra Atekwana, shared how it also improved our content quality by 20%.
How a Bayer CFO is thinking about AI ROI
Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.
The hidden reasons you’re not getting AI ROI
If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
