The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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March 20, 2024

5 roles AI can play to make you more strategic

Roleplay these scenarios with AI to make yourself a more strategic decision maker, presenter, collaborator, and leader.

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Greg Shove
Section Staff
7 mins
For students
AI
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April 10, 2024

OpenAI’s product manager shares 4 ways PMs can use AI to get promoted

OpenAI product lead Britt Jamison says AI isn't devaluing product managers. In fact, he says it's quite the opposite.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

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Greg Shove
Section Staff
5 mins
For companies
AI
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May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

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Greg Shove
Section Staff
6 mins
For companies
AI

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