The Track

A Section Blog

hero image for blog post
June 6, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Read The Article
Greg Shove
Section Staff
2 mins
For students
HBO Max
hero image for blog post
June 6, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

Read The Article
Greg Shove
Section Staff
4 mins
For students
positioning
hero image for blog post
May 16, 2023

4 steps to attracting and keeping the best talent in business (even if you're not Google)

You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

Read The Article
Greg Shove
Mary Fenton
6 mins
For companies
Talent acquisition
hero image for blog post
May 2, 2023

5 research-backed secrets to get employees to engage in learning

L&D faces an age-old challenge: How the heck do you get employees to prioritize and engage in learning? We've been focused on learning engagement for three years. Here's what we've learned.

Read The Article
Greg Shove
Section Staff
3 mins
learning and development
hero image for blog post
February 19, 2024

Section now has a mobile app!

Download the Section app in the Android or iOS store to watch and complete courses on the go.

Read The Article
Greg Shove
Section Staff
1 min
For students
Mobile app
hero image for blog post
February 19, 2024

How to become a Chief of AI

Pitch yourself as Chief of AI using this AI job description and talking points.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For students
chief of AI
hero image for blog post
July 30, 2025

How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

Read The Article
Greg Shove
Section Staff
7 mins
For companies
AI
hero image for blog post
July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

Read The Article
Greg Shove
Section Staff
8 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up