The Track

A Section Blog

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July 27, 2022

Having morale issues? Try telling better stories

Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.

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Greg Shove
Section Staff
3 mins
For students
storytelling
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June 28, 2022

What is Web3 (and why should I care)?

Everything you need to know to talk about Web3 at your next cocktail hour.

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Greg Shove
Section Staff
5 mins
For students
Web3
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June 23, 2022

Free trial vs. freemium: Which product-led growth tactic is right for you? ‍

Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).

In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.

Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

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Greg Shove
Section Staff
7 mins
For students
Product
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June 15, 2022

3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

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Greg Shove
Section Staff
3 mins
For students
Product positioning
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December 2, 2023

The best AI chatbots in 2023

AI chatbots are not all built the same, and even the best ones aren’t best for every use case. That's why we put together a list of the best AI chatbots in 2023 - consider it your "holiday gift guide" for AI.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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February 19, 2024

The biggest lessons from Tinder’s Matchmaker feature

We're diving into the product strategy behind Matchmaker, a new feature from Tinder that lets you share your potential matches with friends and family. Read on for our take on why this development is a product engagement win.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Product strategy
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May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

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Greg Shove
Section Staff
6 mins
For companies
AI
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May 10, 2025

Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

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