The Track

A Section Blog

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October 30, 2023

Prioritize the right metrics for your 2024 product roadmap

It's challenging to craft a product roadmap that balances different (sometimes competing) visions for the product. Get a deep dive into how we prioritize our roadmap using Gibson Biddle's framework for growth, engagement, and monetization.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Product Strategy
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October 26, 2023

Think like the company disrupting you

At a recent offsite, our CEO Greg posed this question: “When Section is disrupted, what will our competitor do to make us seem obsolete”? Check out our framework for getting ahead of your future competition.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Strategy
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September 5, 2023

7 ways AI will completely change the way you work

AI will change the way you work, from how you write copy to how you make business-critical decisions. Here are 7 strategic implications every leader needs to be aware of as we enter the age of AI.

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI strategy
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August 15, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

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Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy
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June 13, 2024

How to customize ChatGPT to your needs

Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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November 9, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

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Greg Shove
Section Staff
5 mins
For companies
AI
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May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

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Greg Shove
Section Staff
6 mins
For companies
AI

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