The Track

A Section Blog

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May 26, 2022

4 proven business strategies from NYU Stern Prof. Scott Galloway

Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.

In fact, 65 percent of businesses fail within their first 10 years.

So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.

We’ll break them down.

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Greg Shove
Section Staff
3 mins
For students
business
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May 18, 2022

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

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Greg Shove
Section Staff
3 min
For students
Product
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May 12, 2022

Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

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Greg Shove
Section Staff
3 mins
For students
product
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April 27, 2022

How to know if NFTs are right for your business

Pop quiz. When you hear the word NFT, do you think:

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

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Greg Shove
Section Staff
7 min
For students
NFTs
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November 2, 2023

Sponsor your direct reports, don’t just mentor them

Your team needs both mentorship and sponsorship to thrive. We'll unpack the difference between a mentor and sponsor, and share DEI expert Mita Mallick's guidance on why both roles are essential.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Leadership
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October 31, 2023

Prioritize the right metrics for your 2024 product roadmap

It's challenging to craft a product roadmap that balances different (sometimes competing) visions for the product. Get a deep dive into how we prioritize our roadmap using Gibson Biddle's framework for growth, engagement, and monetization.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Product Strategy
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May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

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Greg Shove
Section Staff
5 mins
For companies
AI
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May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

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Greg Shove
Section Staff
6 mins
For companies
AI

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