The Track

A Section Blog

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Greg Shove
Greg Shove, CEO
2 mins
For students
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January 23, 2024

Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

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Greg Shove
Greg Shove, CEO
5 mins
For students
AI strategy
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January 18, 2024

How to build a custom GPT 

Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
6 mins
For students
Chat GPT
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January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
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December 19, 2023

What you actually need to know about how AI works

Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations. 

Dive into what you really need to know about how AI works.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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December 12, 2023

How we built a generative AI bot

By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI
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November 7, 2025

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
8 mins
For companies
AI
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October 31, 2025

Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

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Greg Shove
Edmundo Ortega
6 mins
For companies
AI

Scott Galloway's 2026 Predictions

Get the year-ahead forecast 20k+ people register to hear every year.

December 4, 12 -1 pm ET

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