The Track
A Section Blog
Most people are terrible at using AI [new data]
5 custom GPTs to get the job
AI expert Ashley Gross has a custom GPT for everything – including pitching herself to jobs, winning consulting gigs, building a portfolio, and more. Here's what they do and how she builds them.
Google Gemini vs. Microsoft Copilot: Which is right for your business?
Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?
Copilot for Microsoft 365: What You Need to Know
Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.
Exploring AI in Marketing Examples
The marketing applications for AI seem limitless - but let's breakdown a few standout examples.
How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).
Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.
SMB leaders have an AI adoption problem
In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.
How to use AI microapps without compromising security
AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.
