The Track
A Section Blog
The hidden reasons you’re not getting AI ROI
Gemini for Google Workspace: What You Need to Know
What is Gemini for Google Workspace, and is it worth investing in? Our in-house AI expert will tell you.
Meet the professor: Google’s Ted Souder from Building an AI-First Organization
Ted Souder is back to teach our Building an AI-First Organization workshop. Get to know him a little better (and why we keep bringing him back for more).
What is Prompting for AI? The Beginner's Guide to AI Prompt Writing
What is prompting? In this beginner's guide to instructing AI models like ChatGPT through written prompts, you'll earn the basics of prompting for natural AI conversations.
GPT-4o: What’s cool, what’s hype, and what happens next
Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.
How to customize ChatGPT to your needs
Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
The hidden reasons you’re not getting AI ROI
If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
