The Track
A Section Blog
What happens when 1M people are really good at using AI?
AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.
When to use a specialized AI tool vs. an LLM
If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.
We tested two Deep Research tools. One was unusable.
Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.
How an agency is preparing for AI clients
AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.
3 proven ways to get customers to share your product
Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.
You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.
What makes sharing the Spotify Wrapped playlist so irresistible?
4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.
SMB leaders have an AI adoption problem
In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.
How to use AI microapps without compromising security
AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.
