The Track

A Section Blog

hero image for blog post
November 1, 2026

The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For companies
hero image for blog post
November 21, 2025

Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

Read The Article
Greg Shove
Section Staff
7mins
For students
AI
hero image for blog post
November 13, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
hero image for blog post
November 7, 2025

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
8 mins
For companies
AI
hero image for blog post
October 22, 2025

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

Read The Article
Greg Shove
Section Staff
8 mins
For students
AI
hero image for blog post
October 1, 2025

AI Agents Explained: The clear, no-hype definition

“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

Read The Article
Greg Shove
Edmundo Ortega
7 mins
For students
AI
hero image for blog post
November 21, 2025

The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For companies
hero image for blog post
November 17, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

Ten Truths and a Lie About AI in 2026: Executive Guide to What’s Next

Get the no-BS take on what should be on every leader’s radar in 2026.

December 9, 12 -1 pm ET

Section logo pop up