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Being good at prompting isn’t enough

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

AI is disrupting my dad
AI conversations tend to center around the impact on work - but what about the personal benefits?

Agents are here: OpenAI's chaos vs. Microsoft's control
If you’re tired of hype without action when it comes to AI agents, you’re not alone. Here's our Lead AI Consultant, Chase's, no-BS take on what the big players’ agents are actually capable of.

Staying silent on AI is almost as bad as banning it
The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

What AI means for the entry level job and your next career move
What does AI’s automation of entry level tasks mean for college grads, interns, and anyone looking to switch industries? We sat down with labor economist Sania Khan to talk about the rebuilding of the career ladder with AI.

How to use AI for SEO content without sacrificing quality
Can AI generate SEO content that ranks? We put it to the test in 2024 and the answer is 'yes, but....'

The 3 AI strategy investments leaders should make in 2026
Here are the places leaders need to be investing resources next year - but let's make one thing clear: This is at the cost of some of your other 2026 strategies.

The 5 AI investments marketing teams should make in 2026
If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

Is SEO dead or is GEO hype?
There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

Can you build a team of just AI tools?
The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

How to redesign roles with AI
Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

AI Agents Explained: The clear, no-hype definition
“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

Being good at prompting isn’t enough
Your team needs to move from AI prompting to redesigning workflows with agents. Here's how.

5 questions every AI leader will need to answer in 2027
The questions for Heads of AI will get harder in 2027. Here's how to prepare as you set your 2027 AI strategy.

What Should Be in Your AI Budget for 2027
Budget season is coming. Here's everything that should be in your AI transformation budget in 2027.

The 5 AI agents every company should be running
The same agents show up early in every AI-enabled organization. They're the ones you should prioriotize.

How to think about Kimi K3 as an executive
Kimi K3 is here - does that mean anything if you're an enterprise organization?
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