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10 lessons from running a startup in 2023

This was a hard year for Section, but we’ve come out of it fitter and stronger. Here are 10 lessons that I’ve learned about running a startup – hoping they provide some inspiration to you.

startup
business
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How to prioritize AI projects

If your company is all-in on AI like Section, you might’ve spent the last few weeks coming up with exciting AI projects to tackle in the new year. After the fun brainstorming work comes the less glamorous step of figuring out what your organization actually has the time and budget to execute. We're sharing a simple risk-reward framework to prioritize your AI projects.

AI
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Quiz: How should your business be using AI?

You know your business should be using AI in some way. But does that mean using it to generate a few headline ideas, or introducing a whole new AI product? The answer depends on the state of your business.

Take our quiz to determine how to best use AI for your unique needs.

AI
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What you actually need to know about how AI works

Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations. 

Dive into what you really need to know about how AI works.

AI
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How we built a generative AI bot

By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.

AI
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Our hot take on Google Gemini

On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now. 

AI
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The 3 AI strategy investments leaders should make in 2026

Here are the places leaders need to be investing resources next year - but let's make one thing clear: This is at the cost of some of your other 2026 strategies.

AI
Strategy
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The 5 AI investments marketing teams should make in 2026

If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

AI
Marketing
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Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

AI
GEO
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Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

AI
AI Tools
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How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

AI
Workflow redesign
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AI Agents Explained: The clear, no-hype definition

“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

AI
Agents
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4 habits that make or break your AI agents

Start structuring your work as if agents will be reading it - because they will.

AI agents
AI automations
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AI token costs
AI budget
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Your AI risk appetite is too narrow

A simple framework for managing the risk of deploying AI agents to the enterprise

AI agents
AI risk management
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Your AI manifesto needs an update

Why every organization needs to establish the why, how, and "what we expect" around generative AI - again and again.

AI strategy
AI deployment
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The case for letting people mess around with AI

To get people experimenting with AI, you have to encourage them to play with it first.

AI adoption
AI agents
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Leadership Summit

How to build an AI-native supercompany

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