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Why is Twitter rebranding to X?

Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

Scott Galloway
Brand strategy
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How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

generative AI
ChatGPT
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How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

marketing strategy
Scott Galloway
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5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

learning and development
employee engagement
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Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

HBO Max
rebrand
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How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

positioning
competition
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The 3 AI strategy investments leaders should make in 2026

Here are the places leaders need to be investing resources next year - but let's make one thing clear: This is at the cost of some of your other 2026 strategies.

AI
Strategy
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The 5 AI investments marketing teams should make in 2026

If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

AI
Marketing
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Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

AI
GEO
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Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

AI
AI Tools
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How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

AI
Workflow redesign
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AI Agents Explained: The clear, no-hype definition

“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

AI
Agents
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Being good at prompting isn’t enough

Your team needs to move from AI prompting to redesigning workflows with agents. Here's how.

AI workflow redesign
AI strategy
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5 questions every AI leader will need to answer in 2027

The questions for Heads of AI will get harder in 2027. Here's how to prepare as you set your 2027 AI strategy.

AI strategy
Head of AI jobs
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What Should Be in Your AI Budget for 2027

Budget season is coming. Here's everything that should be in your AI transformation budget in 2027.

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The 5 AI agents every company should be running

The same agents show up early in every AI-enabled organization. They're the ones you should prioriotize.

AI agents
Agentic strategy
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How to think about Kimi K3 as an executive

Kimi K3 is here - does that mean anything if you're an enterprise organization?

Kimi K3
AI strategy
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AI proficiency
AI fitness
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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI:ROI Conference

Everything you need to make your AI spend defensible.

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