The Track
A Section Blog
Most people are terrible at using AI [new data]
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
How to build a scorecard to evaluate your well-being
New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.
How to find your brand's purpose
Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.
SMB leaders have an AI adoption problem
In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.
How to use AI microapps without compromising security
AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.
