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How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

marketing strategy
Scott Galloway
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5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

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learning and development
employee engagement
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Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

HBO Max
rebrand
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How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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positioning
competition
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4 steps to attracting and keeping the best talent in business (even if you're not Google)

You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

Talent acquisition
Talent management
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5 research-backed secrets to get employees to engage in learning

L&D faces an age-old challenge: How the heck do you get employees to prioritize and engage in learning? We've been focused on learning engagement for three years. Here's what we've learned.

learning and development
learning engagement
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You’re redesigning the wrong workflows with AI

Why your biggest pain points actually shouldn't be your first agents.

AI agents
Workflow redesign
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Everything you need to know when building your 2027 AI plan

You have questions as your build you 2027 AI plan. Our Head of AI has answers.

AI plan
Transformation planning
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How long does it take to build an AI agent?

Building agents sounds like one kind of project. It's not - and understanding the difference in effort is critical.

AI agents
Agentic workflows
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20 questions about 2027 AI budget planning

You'll get a lot of questions from your CFO about AI budgets in 2027. Here's how to answer them.

AI budget
AI strategy
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Freeze backfills to fund your AI budget

Freeze hiring for your backfills to free up costs for AI transformation

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AI budgeting
AI strategy
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5 ways to get managers to lead your AI strategy

You need your people managers translating strategy into behavior. Here's how to inspire them to action.

AI
Management
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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The Agentic Enterprise Strategy Summit

How to build, deploy, and govern AI agents in enterprise organizations

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