AI:ROI Insights

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January 8, 2024

Where's the money going to be made in AI?

Not every AI investor will make their money back. In this post, we dig into the AI business models that will work, and those that will be the next Pets.com.

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Greg Shove
Greg Shove, CEO
10 mins
For students
AI startups
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January 2, 2024

10 lessons from running a startup in 2023

This was a hard year for Section, but we’ve come out of it fitter and stronger. Here are 10 lessons that I’ve learned about running a startup – hoping they provide some inspiration to you.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
startup
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December 21, 2023

How to prioritize AI projects

If your company is all-in on AI like Section, you might’ve spent the last few weeks coming up with exciting AI projects to tackle in the new year. After the fun brainstorming work comes the less glamorous step of figuring out what your organization actually has the time and budget to execute. We're sharing a simple risk-reward framework to prioritize your AI projects.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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December 20, 2023

Quiz: How should your business be using AI?

You know your business should be using AI in some way. But does that mean using it to generate a few headline ideas, or introducing a whole new AI product? The answer depends on the state of your business.

Take our quiz to determine how to best use AI for your unique needs.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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January 31, 2026

The 4 priority strategies for every marketer in Q1

This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

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Greg Shove
Rachel Fields
6 mins
For students
AI
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January 22, 2026

85% of workers don’t use AI for business value

Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

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Greg Shove
Section Staff
4 mins
For students
AI
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March 27, 2026

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Greg Shove
Section Staff
5 min
For companies
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March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Greg Shove
Section Staff
6 min
For companies

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