Build an AI Business Case Mini-MBA
$999
for full program + AI business case credential
Discount for Section members
Dates coming soon

Build an AI business case in 4 weeks
It can be tricky to make the case for an AI initiative — you’re battling an unproven technology, questions about ROI, and concerns about risk. But the flip side is also true. Your initiative could save time, reduce costs, or increase quality. Learn how to build a compelling business case for an AI initiative that will get your idea greenlit.
What you'll learn
WEEK 1: EXPLAIN THE WHY BEHIND YOUR INITIATIVE
Define the business challenge or opportunity that your AI initiative is tackling. You’ll need the right success metrics that are rigorous and compelling, while also allowing for experimentation.
wEEK 2: BUILD YOUR PILOT PLAN
How is this initiative actually going to work? This is where you’ll put together your implementation plan that includes periodic signal tests that tell you how to refine your initiative.
WEEK 3: CRAFT YOUR STAKEHOLDER MESSAGING
Who’s giving you the greenlight? Identify what’s important to your stakeholders and hone your messaging to resonate.
WEEK 4: PROJECT WEEK: BUILD YOUR INITIATIVE PITCH DECK
Compile your work into a pitch deck you’ll use to get buy-in for your initiative.

Who it’s perfect for
MANAGERS OR DIRECTORS
Anyone who is preparing to pitch an AI proposal, and needs to figure out how to measure success and get buy-in
TEAM LEADERS
Leaders who want to streamline the AI initiative pitch and approval process
CONSULTANTS & FREELANCERS
Consultants advising on digital strategy or AI implementation
Who it’s not for
AI BEGINNERS
Someone who isn’t in a position to pitch and execute an AI initiative for your team, department, or organization
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Have questions?
We've designed the Mini-MBA to take about 3-5 hours per week. This will include a weekly live lecture, which you will also get access to on demand.
We recommend coming to the Mini-MBA with an AI initiative in mind. You can identify an opportunity in the Integrating AI into Your Team’s Workflows workshop.
The core content will be similar to the Building a Business Case for an AI Initiative workshop. Even if you’ve taken the workshop, you may want to join for access to the live lectures and project.
You will leave with a proposal for an AI initiative backed by a sound business case that you can present to your boss or stakeholders.
Yes - if you complete the program and submit your final project, you will receive a Build an AI Business Case Mini-MBA certification to share on your resume and LinkedIn.