AI:ROI Insights

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July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

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Greg Shove
Section Staff
8 mins
For companies
AI
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July 3, 2025

Is AI the end of Saas?

Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.

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Greg Shove
Edmundo Ortega
7 mins
For students
AI
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June 27, 2025

AI could be the end of fast fashion

The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.

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Greg Shove
Section Staff
5 mins
For students
AI
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June 20, 2025

What happens when 1M people are really good at using AI?

This week we made our AI coach ProfAI free for consumers to use, to build relevant, foundational AI skills. Our CEO Greg is taking over the newsletter this week to tell you why.

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Greg Shove
Greg Shove, CEO
5 min
For students
ProfAI
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January 31, 2026

The 4 priority strategies for every marketer in Q1

This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

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Greg Shove
Rachel Fields
6 mins
For students
AI
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January 22, 2026

85% of workers don’t use AI for business value

Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

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Greg Shove
Section Staff
4 mins
For students
AI
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March 7, 2026

What the Best AI Leaders Get Right About Culture

The best AI leaders are backing their strongest individual contributors, making AI everyone's job with clear ownership, and using governance not as a brake but as the unlock that lets adoption scale.

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Greg Shove
Section Staff
5 min
For companies
AI
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February 26, 2026

We Analyzed 4,500 AI Use Cases. Here's What We Found.

Most employees use AI regularly, but only 2% report use cases that involve meaningful automations, because companies aren’t helping people figure out what to use AI for.

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Greg Shove
Section Staff
For companies
AI

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