AI:ROI Insights
A Section Blog
Why you can’t get your AI automations to work
Benchmarking Section’s AI Proficiency
We've talked a lot about the AI proficiency of the broader workforce - but is Section even walking the walk? We ran our own AI Proficiency Survey internally - here's how we did it, what we learned, and how we're measuring ROI.
ChatGPT o1: What’s cool, what’s hype, and what happens next
OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.
Where’s the AI ROI?
AI is not like software. So how can you measure whether it's worth the investment or not?
The most AI Proficient industries in 2024
A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.
The 4 priority strategies for every marketer in Q1
This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.
85% of workers don’t use AI for business value
Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.
Squishy vs. hard ROI: Why leaders need both
One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.
AI’s progress may be holding your team back
On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.
