The Track
A Section Blog
Can you build a team of just AI tools?
How to find AI workflows that actually translate to ROI
AI is pointing out a big point of weakness in a lot of organizations: too few can actually name the value-generating processes that drive revenue. So Machine & Partners’ Ed Ortega is giving you his 5 step framework for doing just that.
Losing Our Minds To AI
Let’s have the hard conversation: Yes, AI reliance will atrophy your brain. But knowing that ahead of time can help you get ahead of it – before it impacts your job.
Ex-OpenAI exec: Leaders lack AI conviction
ICs get a lot of the blame for stalling or failing AI deployments. But former OpenAI executive, Zack Kass, says they could very well be the scapegoats for scrambling leadership.
What you really need to know about ChatGPT-5
ICYMI, OpenAI launched ChatGPT-5 . If your head is still spinning from the other 6 models they’ve released this year, here’s our guide on what’s different and what you actually need to pay attention to.
Is AI the end of Saas?
Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.
AI could be the end of fast fashion
The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.
Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.
AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.
