AI:ROI Insights
A Section Blog
Why you can’t get your AI automations to work
Every leader should have an operating manual. Here are 5 steps to build yours.
The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.
Want to be a better investor? Adopt these three mindsets
Think like an artist, an analyst, and a skeptic to make better decisions.
How to find your brand's purpose
Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.
5 steps to solve the tough problem in front of you
The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.
The 4 priority strategies for every marketer in Q1
This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.
85% of workers don’t use AI for business value
Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.
Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.
AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.
