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How to build a Claude Plugin that benefits your whole team

Claude Plugins are changing what organizations can do with AI. Learn how to build a Plugin that benefits your whole team with democratized data.

Claude Plugin
Claude Cowork
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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Horizon Media’s AI takeover: Building an AI-first culture in less than one year

Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.

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The president went first on AI. Everyone else followed.

Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.

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What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Prioritize the right metrics for your 2024 product roadmap

It's challenging to craft a product roadmap that balances different (sometimes competing) visions for the product. Get a deep dive into how we prioritize our roadmap using Gibson Biddle's framework for growth, engagement, and monetization.

Product Strategy
Metrics
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Think like the company disrupting you

At a recent offsite, our CEO Greg posed this question: “When Section is disrupted, what will our competitor do to make us seem obsolete”? Check out our framework for getting ahead of your future competition.

Strategy
AI
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7 ways AI will completely change the way you work

AI will change the way you work, from how you write copy to how you make business-critical decisions. Here are 7 strategic implications every leader needs to be aware of as we enter the age of AI.

AI strategy
AI for business
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Why is Twitter rebranding to X?

Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

Scott Galloway
Brand strategy
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How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

generative AI
ChatGPT
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How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

marketing strategy
Scott Galloway
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Your AI risk appetite is too narrow

A simple framework for managing the risk of deploying AI agents to the enterprise

AI agents
AI risk management
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Your AI manifesto needs an update

Why every organization needs to establish the why, how, and "what we expect" around generative AI - again and again.

AI strategy
AI deployment
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The case for letting people mess around with AI

To get people experimenting with AI, you have to encourage them to play with it first.

AI adoption
AI agents
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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How to manage the risk of AI agents

Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.

agents
agentic AI
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

Read the article
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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Leadership Summit

How to build an AI-native supercompany

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