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Your AI risk appetite is too narrow
How to build a Claude Plugin that benefits your whole team
Claude Plugins are changing what organizations can do with AI. Learn how to build a Plugin that benefits your whole team with democratized data.
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Why you need to pay your AI champions
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.
Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.
Horizon Media’s AI takeover: Building an AI-first culture in less than one year
Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.
The president went first on AI. Everyone else followed.
Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.
What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.
How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.
How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.
5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.
Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
Your AI risk appetite is too narrow
A simple framework for managing the risk of deploying AI agents to the enterprise
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Your AI manifesto needs an update
Why every organization needs to establish the why, how, and "what we expect" around generative AI - again and again.
The case for letting people mess around with AI
To get people experimenting with AI, you have to encourage them to play with it first.
Should enterprise organizations hire a Head of AI?
Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.
How to manage the risk of AI agents
Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.
Why you need to pay your AI champions
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.
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Section HQ
For any
(and every)
leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.
