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How to build a Claude Plugin that benefits your whole team

Claude Plugins are changing what organizations can do with AI. Learn how to build a Plugin that benefits your whole team with democratized data.

Claude Plugin
Claude Cowork
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Pay your champions!

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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The chasm is already visible

The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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Horizon Media’s AI takeover: Building an AI-first culture in less than one year

Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.

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The president went first on AI. Everyone else followed.

Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.

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3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

Product positioning
Marketing strategy
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7 steps to writing a powerful sales pitch

In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.

But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling. 

In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.

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5 questions every great manager asks their team

Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.

Management
Leadership
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The president went first on AI. Everyone else followed.

Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.

Read the article
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What the Best AI Leaders Get Right About Culture

The best AI leaders are backing their strongest individual contributors, making AI everyone's job with clear ownership, and using governance not as a brake but as the unlock that lets adoption scale.

AI
culture
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We Analyzed 4,500 AI Use Cases. Here's What We Found.

Most employees use AI regularly, but only 2% report use cases that involve meaningful automations, because companies aren’t helping people figure out what to use AI for.

AI
Use Cases
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AI-native engineering: the 2/2/2 framework

Building an AI-native engineering team isn't just about using new tools.  At Section, we use Domain-Driven Teams and the 2/2/2 framework to ship feature-complete value every six weeks. 

AI
engineering
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How Klaviyo helped 1,800 employees find a great AI use case

In 2026, AI cannot be an optional career-builder for a handful of employees – it needs to be a business expectation for everyone in the company. Klaviyo took the first step into mandating AI use in Q4 and their AI Transformation Lead shared how it went.

AI
Use Cases
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The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

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