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What makes an AI ambassador program actually stick

ChatGPT o1: What’s cool, what’s hype, and what happens next
OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.

Where’s the AI ROI?
AI is not like software. So how can you measure whether it's worth the investment or not?

The most AI Proficient industries in 2024
A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.

Claude for Teams: What You Need to Know
Will Anthropic's new features in Claude for Teams – “Projects” and "Artifacts" – really make your team more collaborative and productive? We put them to the test.

The 4 priority strategies for every marketer in Q1
This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

85% of workers don’t use AI for business value
Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

Your team doesn’t know what to use AI for
Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

SMB leaders have an AI adoption problem
In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.





