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How to build a Claude Plugin that benefits your whole team

Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.
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What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.

Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.

4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.

How I use Product Strategy frameworks to win client business
How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Gemini for Google Workspace: What You Need to Know
What is Gemini for Google Workspace, and is it worth investing in? Our in-house AI expert will tell you.

Meet the professor: Google’s Ted Souder from Building an AI-First Organization
Ted Souder is back to teach our Building an AI-First Organization workshop. Get to know him a little better (and why we keep bringing him back for more).

What is Prompting for AI? The Beginner's Guide to AI Prompt Writing
What is prompting? In this beginner's guide to instructing AI models like ChatGPT through written prompts, you'll earn the basics of prompting for natural AI conversations.

GPT-4o: What’s cool, what’s hype, and what happens next
Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.

Try these 3 things before giving up on AI
In this interview, Jeremy Utley exposes the confirmation biases that cause us to bounce off AI – and how you can get a result that will make it stick.

How to get AI to nail a task in 4 steps
If you want AI to take over your grunt work, you have to put in some upfront effort to show it how. Our Education Product Lead, Tara Aranha, is giving you 4 easy steps to follow.
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Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
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Section HQ
For any
(and every)
leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

