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How to build a Claude Plugin that benefits your whole team

Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.
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What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.

Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.

4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.

How I use Product Strategy frameworks to win client business
How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

The best open-source AI chatbots in April 2024
While big players like OpenAI, Anthropic, and Google have been stealing the spotlight, a crew of underdogs have been working on models to give them a run for their money. But how do they stack up?

The VC perspective on successful AI startups
You might have a cool idea for an AI startup, but is it venture backable? General Catalyst's Christopher Kauffman will tell you.

We introduced our first AI avatar professor. Here’s why.
Earlier this month, we wrapped our very first AI avatar-led course. Here's the nitty-gritty calculus behind our decision to try avatars as instructors.

Meet your professor: Apple’s Amit Rawal from AI for Data Analysis
We sat down with Apple’s Amit Rawal to ask him all the things you should know before you take his course – including a sneak peek into his data analysis framework.

5 roles AI can play to make you more strategic
Roleplay these scenarios with AI to make yourself a more strategic decision maker, presenter, collaborator, and leader.

OpenAI’s product manager shares 4 ways PMs can use AI to get promoted
OpenAI product lead Britt Jamison says AI isn't devaluing product managers. In fact, he says it's quite the opposite.
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Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
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Section HQ
For any
(and every)
leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

