The Track

A Section Blog

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October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

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Greg Shove
Justin Lee
For students
brand strategy
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October 22, 2022

5 steps to solve the tough problem in front of you

The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.

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Greg Shove
2 mins
For students
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September 28, 2022

4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

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Greg Shove
Section Staff
5 mins
For students
Customers
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September 27, 2022

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

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Greg Shove
Section Staff
10 mins
For students
strategy
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September 28, 2024

Benchmarking Section’s AI Proficiency

We've talked a lot about the AI proficiency of the broader workforce - but is Section even walking the walk? We ran our own AI Proficiency Survey internally - here's how we did it, what we learned, and how we're measuring ROI.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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January 28, 2025

ChatGPT o1: What’s cool, what’s hype, and what happens next

OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.

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Greg Shove
Chase Ballard
8 mins
For students
AI
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July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

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Greg Shove
Section Staff
8 mins
For companies
AI
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May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

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Greg Shove
Section Staff
5 mins
For companies
AI

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