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How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Brand strategy
positioning
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ChatGPT’s unhelpful responses might be your fault

When ChatGPT gives us subpar answers, it's our instinct to blame the tech. However, the real problem with human-AI collaboration is not the AI.

AI
AI prompting
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Where’s the money in AI? 10 insights from Azeem Azhar

Which AI projects and businesses will make their money back, and which will falter? Exponential View's Azeem Azhar weighs in.

AI
AI futurism
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Section now has a mobile app!

Download the Section app in the Android or iOS store to watch and complete courses on the go.

Mobile app
iOS
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How to become a Chief of AI

Pitch yourself as Chief of AI using this AI job description and talking points.

chief of AI
AI job
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Artificial intelligence
ChatGPT
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8 secrets to great AI prompting

Learn how to write a prompt for ChatGPT that gets a great result.

AI prompting
ChatGPT
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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How to manage the risk of AI agents

Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.

agents
agentic AI
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

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Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

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