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How to build a Claude Plugin that benefits your whole team

How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

5 insights on learning from Section's Annual Outcomes Report
We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

4 steps to attracting and keeping the best talent in business (even if you're not Google)
You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

5 research-backed secrets to get employees to engage in learning
L&D faces an age-old challenge: How the heck do you get employees to prioritize and engage in learning? We've been focused on learning engagement for three years. Here's what we've learned.
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Quiz: How should your business be using AI?
You know your business should be using AI in some way. But does that mean using it to generate a few headline ideas, or introducing a whole new AI product? The answer depends on the state of your business.
Take our quiz to determine how to best use AI for your unique needs.

What you actually need to know about how AI works
Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations.
Dive into what you really need to know about how AI works.

How we built a generative AI bot
By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.

Our hot take on Google Gemini
On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now.

The best AI chatbots in 2023
AI chatbots are not all built the same, and even the best ones aren’t best for every use case. That's why we put together a list of the best AI chatbots in 2023 - consider it your "holiday gift guide" for AI.

The biggest lessons from Tinder’s Matchmaker feature
We're diving into the product strategy behind Matchmaker, a new feature from Tinder that lets you share your potential matches with friends and family. Read on for our take on why this development is a product engagement win.
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Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
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Section HQ
For any
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leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

