The Track
A Section Blog

Your team doesn’t know what to use AI for

How to find your brand's purpose
Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

5 steps to solve the tough problem in front of you
The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.

4 data-driven tricks to win your customers’ hearts
For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

The 10 essential business skills every person (or team) needs
I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”
Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

How to Build a Business with AI
Getting a new business off the ground comes with a lot of moving pieces – and AI can automate a bunch of them. Here's how Ashley Gross built an online community with one person and $400 a month using AI.

How to build custom GPTs that can do your grunt work
AI-powered products are the future. But for those who don’t have the time or resources to build something in-house, custom GPTs are a good low-fi solution. Here's how to build one.

Your team doesn’t know what to use AI for
Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

SMB leaders have an AI adoption problem
In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.